Solo Boss

Let your content do the hard work for you. Meet Sophie, our lead generation expert, who will show you how… Slow Summer Club kicks off on 16 April — only 4 weeks left. It only runs once a year, and we have limited spaces. If you’ve been thinking about joining, now’s the time. Save your seat Hey Reader, This week, I want to introduce someone who knows exactly how to turn your expertise into content that attracts the right people. Sophie Maulevrier is a content strategist with over 13 years of...

14 years, 1 hard rule, 0 regrets. Meet Emma, the social media strategist who believes in playing the long game… Slow Summer Club kicks off on 16 April — only 6 weeks left. It only runs once a year, and we have limited spaces. If you’ve been thinking about joining, now’s the time. Learn more Hey Reader, This week, I want you to meet someone who’ll help you figure out how to show up on social media in a way that actually works for your business. Emma Jamieson is a social media strategist with...

From curious freelancer to 10 years solo bossing Meet our resident Slow Summer Club coach, Lisa Slater... Hi Reader, Over the past few weeks, I've shared the dates and the sessions for the Slow Summer Club. But a programme is only as good as the people running it. So let me introduce them, starting with our resident coach, Lisa Slater. Lisa is the owner of Make Your Copy Count Ltd and the author of The Freelance Fairytale: How to Create Your Happy Ever After. Her mission is to help...

The chain reaction that started with doing less Good marketing isn't about getting more leads. It's about getting better ones. Hi Reader, Last summer, we had to cancel our holiday due to a family member's health concerns. We decided to stay at home, so we would be close to the hospital, just in case. I could have filled the time with work. But instead, I decided to try something else: working only half days, four days a week. Just for a couple of weeks, to see how it goes. By the end of those...

Are you stuck in survival mode? Survival might be success out in the wild, but in business, it's a warning sign. You say yes to work you know isn't right. You hold on to projects longer than you should. You price low to avoid hearing no. You end the day so tired you can’t even decide what to eat for dinner. When you're filling every role in your business (strategist, marketer, salesperson, accountant…), the decision load is relentless. Your brain starts taking shortcuts: grab what's in front...